L’Italia sbanca i Grand Prix di Eurobest: tre ad Heineken e Publicis, uno ad Havas e uno a Ogilvy

Non era mai capitato da decenni a questa parte che le agenzie italiane vincessero non uno ma cinque Grand Prix a Eurobest, omologo su scala europea dei Cannes Lions.

Il merito va a Publicis Italy che ne ha vinti tre con tre diverse campagne per Heineken: The Unwasted Beer’ massimo premio Creative Business Transformation; ‘The Night is Young’ Grand Prix Integrated e ‘The Virtual Heineken Silver’ nella categoria Social & Influencer.

Vince il Grand Prix Outdoor Havas Milan con il billboard a bordo stadio ‘Neverending Chase’ di Affinity Pet Food mentre Ogilvy Milan si aggiudica quello Entertainment con lo ‘Staraoke’ di Prime Video.

L’Italia è stato anche il paese più premiato insieme alla Francia, con 5 GP a testa, mentre Publicis Worldwide è stata premiata come Network of the Year per la quarta volta dal 2018. Publicis Italy è inoltre stata celebrata come Agency of the Year, riconoscimento frutto della conta dei premi.

Qui tutte le medaglie d’Oro, Argento e Bronzo vinte dalle agenzie italiane, annunciate lunedì.

Qui sotto tutti i Grand Prix, cominciando da quelli vinti dall’Italia e proseguendo con gli altri in ordine alfabetico.

Creative Business Transformation: ‘The Unwasted Beer’, for Heinken, by Publicis Italy, Milan / Publicis Dublin, Italy / Ireland

Entertainment: ‘Staraoke’, for Prime Video, by Ogilvy, Milan, Italy

Integrated: ‘The Night is Young’, for Heineken, by Publicis Italy, Milan, Italy

Outdoor: ‘Neverending Chase’, for Affinity, by Havas Milan, Italy

Social & Influencer: ‘The Virtual Heineken Silver’, for Heineken, by Publicis Italy, Milan, Italy

Brand Experience & Activation: ‘Hack Market’, for Back Market, by Marcel, Paris, France

Creative Commerce: ‘Volvo Street Configurator’, for Volvo Cars Belux, by FamousGrey, Brussels, Belgium.

Creative Data: ‘Toxic Influence’, for Unilever, Dove, by Ogilvy, London, United Kingdom

Creative Effectiveness: ‘Renault – Village Électrique’, for Renault, by Publicis Conseil, Paris, France

Creative Strategy: ‘Reduce The Ride’, for D’Ieteren, by Happiness, an FCB Alliance, Brussels, Belgium

Design: ‘Portuguese (Re)Constitution’, for Penguin Random House Portugal, by FCB Lisbon, Portugal

Digital Craft: ‘Adobe X Bowie’, for Adobe, by Dentsu Creative, Amsterdam, The Netherlands

Direct: ‘Backup Ukraine’, for Polycam X UNESCO X Blue Shield by Virtue Worldwide, New York, USA

Film: ‘The Spider And The Window’, for Samsung Electronics GMBH, by Leo Burnett, Frankfurt, Germany

Film Craft: ‘The Spider And The Window’, for Samsung Electronics GMBH, by Leo Burnett, Frankfurt, Germany

Glass: The Award For Change: ‘Toxic Influence’, for Unilever, Dove, by Ogilvy, London, United Kingdom

Grand Prix for Good: ‘Gender Swap’, for Women in Games, BETC, Paris, France

Healthcare: ‘Sugar Kids’, for Spanish Ministry of Consumer Affairs, by VMLY&R HEALTH, Madrid, Spain

Industry Craft: ‘Chillboards’, for Molson Coors, by NORD DDB, Copenhagen / adam&eveDDB, London / DDB, Chicago, Denmark / United Kingdom / USA

Innovation: ‘Dot Pad. The First Smart Tactile Graphics Display.’, for Dot Incorporation by Serviceplan, Munich / Serviceplan Korea, Seoul, Germany / South Korea

Media: ‘Cirkulär’, for IKEA, by Accenture Song, Copenhagen / IKEA, Taastrup / Marketsquare, Denmark

Mobile: ‘Hack Market’, for Back Market, by Marcel, Paris, France

PR: ‘Backup Ukraine’, for Polycam X UNESCO X Blueshield by Virtue Worldwide, New York, USA

Print & Publishing: ‘Outlaw Runners’, for Distance, by BETC, Paris, France

Radio & Audio: ‘‘Did he upgrade or downgrade?’, ‘Mom but not his Mom’ and ‘Unsustainable Children’, for Burger King, by David, Madrid, Spain

 

Special Award:

Network of the Year:

1 Publicis Worldwide

2 DDB Worldwide

3 Ogilvy

Media Network of the Year: 

1 dentsu X

2 iProspect

3 MediaCom

Agency of the Year: 

1 Publicis Italy, Milan, Italy

2 BETC, Paris, France

3 Marcel, Paris, France

Independent Agency of the Year: 

1 Philipp und Keuntje, Hamburg, Germany

2 Jung von Matt AG, Hamburg, Germany

3 Serviceplan, Munich, Germany

Eurobest Golden Palm:

1 Zauberberg Productions, Germany

2 B-Reel Films, Sweden

3 Artisans du Film, France

Agency of the Year by Market: 

AUSTRIA, Jung von Matt DONAU, Vienna

BELGIUM, Happiness, an FCB alliance, Brussels

FRANCE, BETC, Paris

GERMANY, Scholz & Friends, Berlin

IRELAND, Publicis, Dublin

ITALY, Publicis Italy, Milan

NORWAY, POL, Oslo

PORTUGAL, FCB, Lisbon

ROMANIA, DDB Romania, Bucharest

SPAIN, Leo Burnett, Madrid

SWEDEN, Åkestam Holst, Stockholm

THE NETHERLANDS, Dentsu Creative, Amsterdam

UNITED KINGDOM, adam&eveDDB, London

Young Creatives Competition:

Gold: ‘Word Of The Day’, Folke Kühlhorn and Henrik Billing, Sweden, Åkestam Holst NoA
Silver: ‘A New Term, For Better Conditions’, Andrei Popa and Teodora Bonea, Romania, McCann Worldgroup Romania, CIRCLES COLAB
Bronze: ‘Drop of VOLIA’, Davit Kiladze and Nutsa Togonidze, Georgia, JWT Metro

Shortlist:
‘Currency of Freedom’, Kata Valenti and Lelle Buzás, Hungary, DDB
‘ACTS OF VOLIA’, Helga Askehave and Simon Bigaard, Denmark, Advice A/S

L’Italia sbanca i Grand Prix di Eurobest: tre ad Heineken e Publicis, uno ad Havas e uno a Ogilvy ultima modifica: 2022-12-14T17:13:23+01:00 da Redazione

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