We Are Social France ripercorre su Instagram la storia della pubblicità (con gatto)

Per ripassare un po’ di storia della pubblicità è utile e divertente l’omaggio ai suoi più grandi maestri reso da We Are Social France sulla pagina Instagram @wearesocialfr.

Ci sono David Ogilvy, Maurice Saatchi, Bill Bernbach, Dan Wieden, David Droga, John Hegarty e tanti altri insieme ai loro lavori più noti, tutti rappresentati con il muso di Georgie, il gatto dell’art director Jean-Francois Balle.

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David Droga / Ecko-Still Free / 2006 . La nouvelle ère de la pub. Après un mois d’existence, l’agence Droga 5 propose quelque chose qui n’avait jamais été vu avant. David Droga propose à la marque de streetwear Ecko de graffer Air Force One. Bien évidemment, il s’agit d’un fake mais qui a fait tellement de bruit que même le Pentagone a dû nier l’authenticité du film. . The new era of advertising. In the first month, Droga 5 showed something that had never been seen before: they picked the most outrageous place a graffiti artist could tag—Air Force One—and staged a video of a group of artists doing just that. Droga5 created a sensation and the Pentagon had to deny the video’s authenticity three times. . #creative #instaartist #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat #Instacat #Instacats #Catofinstagram

A post shared by We Are Social France (@wearesocialfr) on Sep 21, 2018 at 10:21am PDT

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Maurice Saatchi / UK’s Health Education Council / 1970 . Conçu pour le Planning Familial anglais, cette campagne a obligé le public à remettre en question sa vision quant à la contraception. Destinée à être diffusée uniquement dans les salles d’attente des médecins du Royaume-Uni, cette pub finira dans les pages du Time Magazine. . Sometimes ads are more than a piece of advertising – they’re messages that force people to question their assumptions. Intended to be shown only in UK doctors' waiting rooms, this ad ended up in Time Magazine. . #creative #instaartist #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat #Instacat #Instacats #Catofinstagram

A post shared by We Are Social France (@wearesocialfr) on Sep 21, 2018 at 10:20am PDT

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David Ogilvy / Rolls Royce / 1957 . “À 60 miles par heure, le bruit le plus fort dans cette nouvelle Rolls Royce vient de l’horloge électrique “. David Ogilvy considérait cette accroche comme la meilleure jamais écrite avec son agence. On peut facilement se mettre à la place du conducteur à toute vitesse n’entendant que le subtil bruit de l’horloge de la voiture. L’année suivante, les ventes de Rolls Royce augmentent de 50%. . “At 60 miles an hour the loudest noise in the new Rolls Royce came from the electric clock”. David Ogilvy considered this headline the best ever written by his agency. A headline you could really feel & imagine, putting yourself in the driver's seat, accelerating fast & only hearing the subtle ticking of a clock. As a result, sales in rose 50% between 1957 and 1958. . #creative #instaartist #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat #Instacat #Instacats #Catofinstagram

A post shared by We Are Social France (@wearesocialfr) on Sep 20, 2018 at 10:30am PDT

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Bill Bernbach / Volkswagen – Think small / 1959. . La pub qui changea à jamais l’histoire de la pub. Les familles américaines étaient obsédées par les grosses voitures en 1959. Leur vendre une petite voiture était un défi ! Doyle-Dane-Bernbach (DDB) brisent alors toutes les conventions : simplicité, typo sans serif, petite image du produit, beaucoup de vide, une copie en 2 mots et enfin du noir et blanc. En plus de booster les ventes, cette pub a créé une fidélité sans faille entre les consommateurs et Volkswagen. . This ad, and the work of the ad agency behind it, changed the very nature of advertising. In 1959, Baby Boomer families were obsessed with big, American cars. It was a challenge to sell them a small car! Doyle-Dane-Bernbach (DDB) went against the grain: simplicity, sans serif font, small black and white images of the product, a lot of blank space and 2 word copy. The campaign was so successful that it did much more than boost sales, building a lifetime of brand loyalty. . #creative #instaartist #graphicdesign #creativity #digitalart #artoftheday #inspiration #advertising #communication #marketing #agency #Cat #Instacat #Instacats #Catofinstagram #trendy #instakitty #catoftheday #fashion #beauty #face #photography #model

A post shared by We Are Social France (@wearesocialfr) on Sep 18, 2018 at 10:06am PDT