Raccontare il concetto di sostenibilità senza essere pedanti: succede nel 60” che Publicis Conseil ha ideato per l’operatore telefonico Orange che vuole sensibilizzare il pubblico su quanto sta facendo e raccogliere i 100 milioni di telefoni mobili non più utilizzati e abbandonati nei cassetti.
Credits – The Toy
Advertisers: Orange International & Orange France
Orange international:
Executive Director Communications, Engagement and Brand: Béatrice Mandine
Global SVP Brand & Sponsoring Director: Jean-François Rodriguez
Group Brand Identity and Advertising Director: Séverine Nübel
Global Brand Creative Director: Christian Bony
Group Brand Advertising Director: Laëtitia Fruchier
Global Project Leader: Christelle Pelletier-Le Rouzic
Music Brand Manager: Vrej Minassian
Global Media Manager: Géraldine Grümmer
Orange France:
Communication and CSR Director Orange France: Gaëlle Le Vu
Communication, Creation and POS communication Director: Quentin Delobelle
Creation Director: Annabel Salesa
Head of Advertising: Ombline Thomine-Desmazures
Advertising Manager: Ronan De Beauregard
Production Manager: Laurence Poucan
Agency: Publicis Conseil
CEO of Publicis Conseil in France: Agathe Bousquet
President of Publicis Conseil overseeing creativity: Marco Venturelli
Executive Creative Director: Fabrice Delacourt
Copywriter: Benjamin Sanial
Art Director: Raphaël Halin
Creative Assistants: Célia Kuczynski & Caroline Delhoume
Account Managers : Marie Wallet, Anne Dauvé, Claudia Weiss, Priyanka-Lisa Sen, Pascaline Montroussier, Emilie Jeanneau, Magali Bergeroux, Jeanne Lemarchand
Strategic Planning: Damien Sabatier
Production
Agency Producer: Benjamin Auberdiac
Production Company: ICONOCLAST
Director: Frederic Planchon
Executive Producer: Nathalie Le Caer Line
Producer: Alexia Levy
Director of Photography: Stephane Fontaine
1rst assistant: Jim Cole
Stylist: Reem Kuzayli
Deco: Richard Brigland
Post-production: Prodigious
Post Producer: Franck-Hervé Marc
Editing: Nik Hudson
Colorgrading: Mathieu Caplane
Sound Producer: Joel Tessonneau
Business Affairs: Florian Izquierdo, Jeanne Duclos
