The Preservation Robot è il nuovo strumento ideato da JWT Amsterdam per il fotografo Jimmy Nelson volto a preservare le diversità culturali dall’omologazione di stampo occidentale portata dai media digitali.
Si tratta di un robot che automaticamente diffonde le imagini delle culture indigene in spazi aperti nella rete, su Twitter, Reddit e piattaforme cloud come Imgur e TinyIMG in modo che non vadano perdute, emergano nelle ricerche online e circolino sui social.
Il sito dedicato è preservationrobot.com.
JIMMY NELSON – PRESERVATION ROBOT CREDIT LIST
CLIENT: Jimmy Nelson
Photographic Artist: Jimmy Nelson
Public Relations & Partnerships Manager: Marit Hoog
Project Manager: Coco Box
AGENCY: J. Walter Thompson Amsterdam
Creative Lead: Bas Korsten
Senior Art Director: Tunchan Kalkan
Creative: Marius Gottlieb
Creative: Jasper Korpershoek
Digital producer: Reinier Slothouber
Digital Producer: Hans Dekker
Producer: Charlotte Lilly
Producer: Anne Cliff
Design and photography: Robert Harrison
PR Director: Jessica Hartley
DIGITAL PARTNER: SuperHero CheeseCake
Rian Verhagen – Managing Partner / Director of Technology
Niels van Esch – Managing Partner / Head of Production
Kev Mayo – Creative Technologist
Mathijs Peerboom – Lead Creative Developer
Stan van Oers – Creative Developer
David van Ochten – Creative Developer
Antoine P.Kostadinoff – Interactive Art Director
Raphael Ferraz – Senior Digital Designer
Joris van Raaij – Motion Designer
Carina Schutte – QA
Pim van Daelen – UX Designer
Bas Schutte – Sr. Digital Producer
TECHNICAL PARTNER: Milvum
CTO: Arvind Jagesser
Developer: Kaj Oudshoorn
Developer: Tim de Jong
Developer: Albert ten Napel
Developer: Jelle Licht
PRODUCTION COMPANY: Tim Arnold AV
Editor & Film: Tim Arnold
Motion Graphics: Tim Arnold
Sound Design: Tim Arnold
