Per promuovere il videogame di Ubisoft Trials Rising, novità della serie a tema motocross, l’agenzia 84.Paris ha lanciato un gadget che ‘trasforma’ le biciclette in moto, l’ha mandato agli influencer e ha creato un film che ricorda le classiche pubblicità di giocattoli. Accompagna il lancio anche la parodia di un video musicale per l’uscita del gioco stesso.
Credits :
UBISOFT – TURBO BIKE FILM
Media : Digital / Social media
Territory : EMEA
— Sector : Video games
— Brand : Ubisoft
— Agency : 84•Paris
— Creative Directors : Hervé Bienaimé & Olivier Bienaimé
— Art Director: Léo Sattin
— Copywriter : Étienne Vaast
— Strategic planner : Nicolas Camillini
— TV producer : Pierre Otmanine
— Director : Gaute Hesthagen
— Brand management : Guillaume Carmona, Pierre Miazga, Florian Pralat
— Agency management : Arnaud Depaul, Mounir Bekkouche, Quentin Ellow
— Production house : 80 Paris
— Production house director : Tim Boullié
— Designer : Entre Autre
UBISOFT – TRY AGAIN FILM
Média : Digital / Social média
Territory : EMEA
— Sector : Video games
— Brand : Ubisoft
— Agency : 84•Paris
— Creative Directors : Hervé Bienaimé & Olivier Bienaimé
— Art Director: Léo Sattin
— Copywriter : Julien Sipra
— Strategic planner : Nicolas Camillini
— TV producer : Pierre Otmanine
— Director : Hugues de la Brosse
— Operations Manager : Josh McKie
— Brand management : Guillaume Carmona, Pierre Miazga, Florian Pralat
— Agency management : Arnaud Depaul, Mounir Bekkouche, Quentin Ellow
— Production House : Birth
— Executive Production : 2332 Films
— Producers : Arthur Emorine & Hugo Legrand-Nathan
— Production Director : Amaury Brougalay
— Music : AOC
