Gucci #24HourAce, creativi e creator tutti pazzi per l’Asmr

Per tutta la giornata di ieri Gucci ha lanciato sui suoi canali social video di artisti e creativi dedicati alla sneaker Ace.

Si tratta della seconda fase del progetto #24HourAce che, a distanza di tre anni, chiede di realizzare contenuti che riflettono sia l’estetica delle scarpe ma anche le ultime tendenze della comunicazione digitale.

La scelta è ricaduta sul fenomeno dell’Asmr (Autonomous Sensory Meridian Response), che attraverso il suono stimola una sensazione di rilassatezza e benessere, trait d’union di video e animazioni realizzati dagli artisti con le tecniche più diverse: tra questi Esteban Diacono, Daniel Lam, Didi Rojas, Kensuke Koike, Laura Lemurex, Alex Frost, Aleia Murawski, Jamie Wolfe, Celia Hollander, Gustavo Torres.

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? on. The new chapter of #24HourAce invited multimedia artists, collagists and directors to create animated artworks featuring the #GucciAce. For his video, James Kerr @scorpiondagger created an imaginary landscape with no clear beginning or end. Discover more through link in bio. #GucciBeloved ♥ #AlessandroMichele

A post shared by Gucci (@gucci) on Jul 23, 2019 at 9:28am PDT

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? on. Japanese artist @kensukekoike’s video for #24HourAce was inspired by dancing in iconic Hollywood films, and features the #GucciAce sneaker, part of #GucciBeloved ♥—the bags and shoes lines updated with every new collection. Click the link in bio for an inside look at making the ASMR inspired videos. @alessandro_michele #AlessandroMichele #GucciASMR

A post shared by Gucci (@gucci) on Jul 24, 2019 at 1:21pm PDT

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? on. “I started to imagine a world that was completely made of strawberries, and wanted to illustrate that. That's what led to me to draw the celestial space that was filled with berries and this strawberry-headed-lady to frolicking amongst them,” animation director and artist @jamikwolfe on her video for #24HourAce. Discover more through link in bio. #GucciAce @alessandro_michele #AlessandroMichele #GucciBeloved ♥ #GucciASMR Animation Director: Jamie Wolfe Sound Design: Celia Hollander

A post shared by Gucci (@gucci) on Jul 24, 2019 at 6:03am PDT

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? on. A message of self-expression, #24HourAce invited multimedia artists, collagists and directors from around the world to create animated artworks inspired by key ASMR effects. For the project, Gustavo Torres @kidmograph created an imaginary factory building the #GucciAce sneaker by @alessandro_michele. Discover more through link in bio. #AlessandroMichele #GucciBeloved ♥ #GucciASMR

A post shared by Gucci (@gucci) on Jul 24, 2019 at 1:55am PDT

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? on. Inspired by key ASMR effects, the #24HourAce animated artworks include a #sneakercrush video by @floralfoamgenie featuring the #GucciAce sneaker. The House’s low-top sneaker is part of #GucciBeloved ♥: the collections enamored by @alessandro_michele and those who wear them. Discover more through link in bio. #AlessandroMichele #GucciASMR

A post shared by Gucci (@gucci) on Jul 23, 2019 at 2:13pm PDT

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? on. ‘Wet Unboxing’ by visual artist Alex Frost @alx_frst for #24HourAce. The project first launched in 2016 captures the #GucciAce sneaker by @alessandro_michele in ASMR styled videos by creatives around the world. Discover more through link in bio. #AlessandroMichele #GucciBeloved ♥  #GucciASMR #unboxing

A post shared by Gucci (@gucci) on Jul 23, 2019 at 3:32am PDT

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?on. First launched in 2016, #24HourAce returns with a series of videos inspired by key ASMR effects, including ‘Lucid Dream' by @aleia Murawski. The #GucciAce low-top sneaker is part of #GucciBeloved ♥: the collections enamored by @alessandro_michele and those who wear them. Discover more through link in bio. #AlessandroMichele #GucciASMR

A post shared by Gucci (@gucci) on Jul 22, 2019 at 11:10pm PDT

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?on. For #24HourAce, 3D artist Andreas Wannerstedt @wannerstedt imagined a video slicing up the #GucciAce sneaker creating an hypnotic ASMR-inspired effect. Discover more through link in bio. @alessandro_michele #GucciASMR #GucciBeloved ♥#AlessandroMichele

A post shared by Gucci (@gucci) on Jul 22, 2019 at 2:12pm PDT

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?on. “I find it intriguing to create something absurd and ridiculous, but at the same time interesting, satisfying and hypnotic,” Daniel Lam @d_d__d____d on his 3D video for #24HourAce. The second chapter of the project first launched in 2016 captures the #GucciAce sneaker by @alessandro_michele in ASMR styled videos by creatives around the world. Discover more through link in bio. #GucciASMR #AlessandroMichele #GucciBeloved ♥

A post shared by Gucci (@gucci) on Jul 22, 2019 at 9:38am PDT