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La insurtech Ladder prosegue la serie che racconta la convenienza con humour nero

La società insurtech Ladder lancia lo spot ‘Crocodile’ che punta sull’umorismo per raccontare quanto siano vantaggiose le proprie assicurazioni sulla vita.

Si basa sul consumer insight secondo cui una coppia su 2 che ne ha sottoscritta una scherza su chi sarà a ricevere il pagamento, ventilando possibili assassinii in famiglia. Stavolta, l’arma del delitto è un coccodrillo.

L’idea è dell’agenzia Fred & Farid Los Angeles, la regia di Casey Storm.

Credits

Title of Ad: “CROCODILE”

Brand: Ladder

VP of Marketing: Olivia Borsje

Brand Marketing Manager: Casey Dubie

Director of Communications: Liana Corwin

Agency: FRED & FARID Los Angeles

Chief Creative Officers: Fred & Farid

Creative Director: Chelsea Steiger

Account Director: Sarah Silberstein

Copywriter: Ciana Alessi

Executive Producer: Amanda Van Caneghem

Strategy Director: Eileen Zhao

Head of Global Communications: Jalila Levesque

Business Affairs Lead: Michelle Fink

Production Company: Production Company Productions

Director: Casey Storm

Executive Producer: Rob Hatch-Miller

Executive Producer: Puloma Basu

Executive Producer: Tom Scharpling

DP: Jake Polonsky

Producer: Rob Hatch-Miller

Producer: Puloma Basu

Editorial: EXILE

Editor: Matt Murphy

Assistant Editor: Ersin Dogruer

Executive Producers: CL Kumpata, Jennifer Locke

Post Producer: Samantha Axelrod

Company 3 Color

Senior Colorist: Sean Coleman

Senior Color Producer: Matt Moran

Executive Producer Color: Connor Callaghan

Company 3 Finish

Lead Flame Artist: Brian Conlon

Flame Artists: Kelly Bumbarger, Sean Wilson, Cecile F. Tescon

Roto Artists: Pam Gonzales, Marianne Magne

Senior Finishing Producer: Paula S. Jiménez

Executive Producer Finish: Connor Callaghan

 

Music by Human 

Head of Sync and A&R Kamela Anderson

Creative Director Craig DeLeon

Composer Jon Hubbell

Sound Design & Mix: Lime Studios

Mixer: Sam Casas

Executive Producer:Susie Boyajan

La insurtech Ladder prosegue la serie che racconta la convenienza con humour nero ultima modifica: 2022-04-12T10:59:55+02:00 da Redazione

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