La società insurtech Ladder lancia lo spot ‘Crocodile’ che punta sull’umorismo per raccontare quanto siano vantaggiose le proprie assicurazioni sulla vita.
Si basa sul consumer insight secondo cui una coppia su 2 che ne ha sottoscritta una scherza su chi sarà a ricevere il pagamento, ventilando possibili assassinii in famiglia. Stavolta, l’arma del delitto è un coccodrillo.
L’idea è dell’agenzia Fred & Farid Los Angeles, la regia di Casey Storm.
Credits
Title of Ad: “CROCODILE”
Brand: Ladder
VP of Marketing: Olivia Borsje
Brand Marketing Manager: Casey Dubie
Director of Communications: Liana Corwin
Agency: FRED & FARID Los Angeles
Chief Creative Officers: Fred & Farid
Creative Director: Chelsea Steiger
Account Director: Sarah Silberstein
Copywriter: Ciana Alessi
Executive Producer: Amanda Van Caneghem
Strategy Director: Eileen Zhao
Head of Global Communications: Jalila Levesque
Business Affairs Lead: Michelle Fink
Production Company: Production Company Productions
Director: Casey Storm
Executive Producer: Rob Hatch-Miller
Executive Producer: Puloma Basu
Executive Producer: Tom Scharpling
DP: Jake Polonsky
Producer: Rob Hatch-Miller
Producer: Puloma Basu
Editorial: EXILE
Editor: Matt Murphy
Assistant Editor: Ersin Dogruer
Executive Producers: CL Kumpata, Jennifer Locke
Post Producer: Samantha Axelrod
Company 3 Color
Senior Colorist: Sean Coleman
Senior Color Producer: Matt Moran
Executive Producer Color: Connor Callaghan
Company 3 Finish
Lead Flame Artist: Brian Conlon
Flame Artists: Kelly Bumbarger, Sean Wilson, Cecile F. Tescon
Roto Artists: Pam Gonzales, Marianne Magne
Senior Finishing Producer: Paula S. Jiménez
Executive Producer Finish: Connor Callaghan
Music by Human
Head of Sync and A&R Kamela Anderson
Creative Director Craig DeLeon
Composer Jon Hubbell
Sound Design & Mix: Lime Studios
Mixer: Sam Casas
Executive Producer:Susie Boyajan
