Honda Motor Europe lancia la quarta generazione delle Jazz e Jazz Crosstar ibride con uno spot che si concentra sulle emozioni e la sensazione della guida, simulando i movimenti di un pilota professionista, Robin Georges.
“The Hybrid You Can Feel” è un’idea di Sid Lee Paris e Hakuhodo, diretto da Pantera e prodotto da Solab. Il film è in onda dall’estate in diversi paesi europei.
Credits:
Title of ad:“ The Hybrid you can feel”
Client: Honda Motor Europe
Head of Marketing and Product Planning: Sandra Hughes
Marketing Communications Manager: Fabrice Estève
European Communications Manager: Jonathan Allee
Agency: Sid Lee Paris & Hakuhodo
Sid Lee Paris
Chief Creative Officer Europe: Sylvain Thirache
President: Johan Delpuech
Strategy Managing Director: Bruno Lee
Group Account Director: Jean-Baptiste Destabeau
Account Manager: Nicolas Boivin
Copywriters: Paula Hochberg, Chloé Lefour
Art Director: Romain Lehur
Head of Production: Thomas Laget
Producer: Marine Redon, Arthur Cantin
Strategist: Augustin Pietrini
Hakuhodo
Managing Director: Katsui Ryoichi
Head of Strategy: Masahiko Iiyama
Group Account Director: Ren Masayuki
Production
Director: Pantera
Production company: Solab
Executive producer: Edouard Chassaing
DOP: Nicolas Loir
Editor: Nicolas Larrouquere
Production designer : Arnaud Roth
Post-Production: Mathematics
VFX Supervisor : Guillaume Nadaud
Post-producer: Sebastien Eyherabide
Line producer: Amine Ketem
Production service: Dawson Prague
Talent: Robin Georges
Music :‘Black Cherry’ performed by Hudson Mohawke
Sound Design : Kouz
