Per le nuove caramelle gommose Skittles Squishy Cloudz, il brand ha voluto uno spot che trasmettesse la consistenza morbida, diversa da quella che normalmente ci si aspetta dai confetti Skittles.
Lo idea The&Partnership, mantenendo il tono assurdo tipico della marca e basandosi sull’insight che quando si tocca un qualcosa di soffice la voglia di strizzarlo diventa irresistibile. Fa gioco l’allitterazione dello squishy fishy che implora di essere squishato.
Credit:
Mars:
Elizabeth O’Sullivan-Prentice – Senior Regional Manager Brands & Content
Agency: The & Partnership
James Fernandes – Creative Director
Sam Collins and Ivan Stanojevic– Creative Team
Dominique Strouthos – Producer
Emma Kelly – Account Director
Phil Hourdakis – Senior Account Manager
Alex Dobson – Strategy Director
Christina Fusco-House – Strategist
Connor Wright – Project Manager
Director: Henry Littlechild
Producer: Cal Gordon
Production Company: Burning Reel
Production Manager: Ashley Whyte
Production Assistant: Rebecca Robinson
DoP: Theo Garland
Production Designer: Vicente Ben
Sound Recordist: Bogdan Mecea
Cast: Charles Timson
Post Production: Creep
Editor: Ben Watson
Lead VFX Artist: Becanti Wijnbergh
Colourist: Chris Bell
