Havas Paris ha firmato la sua prima campagna per KFC France che riporta lo spettatore al 1952, quando la catena del pollo fritto fu fondata dal colonnello Sanders in Kentucky. A passo di danza, le crocchette viaggiano nel tempo fino ad arrivare nel 2021, ritirate al drive thru croccanti come vuole la ricetta.
La regia è di Vincent Lobelle mentre la musica originale è stata prodotta da HRCLS, la casa di produzione di Havas.
Credits
Advertiser: KFC
Chief Marketing Officer : Isabelle HERMAN
Head of Advertising & Media : Pierre CAILLEAU
Head of Brand Communication : Guillaume SAEZ
Senior Brand Manager : Géraldine NEVEÜ
Digital & Brand Manager : Camille BEGHIN
Agency: Havas Paris
Creative Director: Christophe COFFRE
Art Director: Jordan MOLINA
Copy-writter: Ludovic MIÈGE
Print and digital Art Directors: Didier RICHARTH, Jean-Yves DEL VOLGO, Robin DE HARO
Strategic planners: Romain ROUX, Samia GAUVARD
Account managers: Patrick LECERF, Caroline SU, Aymeric VALADAS, Claire BOUVET
Production: Carine PETIT, Géraldine TISSERANT
Head of Social Media: Ludovic CHEVALLIER
Social media Creative Director: Leah MORSE
Social media art director: Juanita ARENAS PEDRAZA
Social media copy-writter: Nathan GRÉGOIR
Community manager: Pierre LE DAMANY
‘CRISPY’ FILM PRODUCTION: ICONOCLAST
TV Producer: Benjamin BESNAINOU
Realization: Vincent LOBELLE
Producer: Jean DUHAMEL
VFX: Poster
Post-production manager: Cyril BOURDESOULLE
Post-production: Poster
Sound Post-production: HRCLS
Sound Post-production: Ivan Jovanovic
Sound producer: Alexis VENOT
Music composition: HRCLS
Culinary stylist: Valery DROUET
PRODUCTS’ FILMS and PRINTS PRODUCTION
TV Producer : Ingrid VASSEUR
Art buying: Sylvie GAZAIX
Production: Mad Agency
Realization: Pepe LANSKY
Photographer: Charly DESLANDES
Producer: Jimmy HALFON
VFX: Reepost
Post-prod manager: Antoine DAUBERT
Post-production: Reepost
Sound Post-production: HRCLS
Chief Operator: François STARR
Culinary stylist: Valery DROUET
