Cheerios ‘Right on tracks’ combatte il bullismo con leggerezza e divertimento

I quattro film della campagna ’Right on tracks’ di Cheerios ideati da 72andSunny e diretti da Johnny Kelly per lo studio di animazione Nexus vanno oltre l’essere divertenti, originali e perfettamente animati.

Si tratta di una serie che invita i ragazzi, attraverso un linguaggio leggero, ad essere più gentili, ad accettare diversità e stranezze e a parlare apertamente delle situazioni di disagio nelle relazioni con gli altri.

La musica originale è di Walter Martin, i burattini del collaboratore di Wes Anderson Andy Gent.

Sotto i quattro video e il making of.

Client: Cheerios
Title: Right on Tracks
Agency: 72andSunny

Executive Creative Director: Justine Armour
Creative Director: Devon Hong
Senior Writer: Eric Dennis
Senior Writer: Hunter Fine
Senior Designer: Gustavo Dao
Senior Designer: Jon Randazzo
Group Brand Director: Sveta Doucet
Brand Director: Caitlin Patrick
Brand Director: Alexia Schwartz
Brand Manager: Dylan Levy
Brand Manager: Blake Eisenberg
Brand Coordinator: Anne MacKay
Director of Production: Lora Schulson
EP, Interactive: Vishal Dheiman
EP, Film: Julia Lafferty
Producer: Samira Mostofi
Interactive Producer: Erica Kirsch
Sr Partnerships & Legal: Marissa Burnett

Production Company: Nexus Studios
ECD / Co-Founder: Chris O’Reilly
Director: Johnny Kelly
Senior Producer: Isobel Conroy
Production Manager: Rebecca Archer
Lead / Supervisor: Mark Davies
Character Design: Nous Vous
Environment Design: Callum Strachan
1st Assistant Director: George Cassavetti
Director Of Photography: Matthew Day
Camera Assistant: Toby Goodyear
DIT: Matthew Hutchings
Gaffer: Max Halstead
Puppet and Set Fabrication: Andy Gent
Art Department: Marina Ralph, Mich Chippington, Robin Jackson, Sofia Serrano, Nadine Patterson, Colin Armitage, Peter le Pard, Tom Sinden, Maggie Hayden, Nathalie Ellner, Jade Gerrard, Ola Kucharska

Lead Puppeteer: Matthew Cooper
Assistant Puppeteer: Molly Freeman
CRS Studio Managers: Elizabeth Day, Jen Newman

BTS Cameraman: James Alexander
Catering: Konrad & Cissi Hammarborg
2D Animation: Alasdair Brotherston

Compositing / Tracking: Germán Díez, Ken Hau, Chris Glew, Ewelina Freuer, Gareth Tredrea, Gökçecan Gürsoy, Robin Yoojin Rhee, Peter Bailey
Editor: David Slade

Music: Walter Martin
Music Supervisor: Jessica Dierauer
Sound Design And Mix: Mark Hills @ Factory

Special Thanks: Elizabeth Day

 

Cheerios ‘Right on tracks’ combatte il bullismo con leggerezza e divertimento ultima modifica: 2019-03-01T10:45:28+00:00 da editorbrand01

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